Define Phase

Define Phase

Persona's

Persona's

Age : 31

Occupation : Head of advertising
Status : Single mother
Location: Darbhanga

Akansha Sharma

Akansha is a successful advertising young professional. She constantly felt on edge and struggled to find peace of mind. One day, she stumbled upon a meditation app specifically designed for anxiety relief. Intrigued, she decided to give it a try. The app offered guided meditations tailored to calm racing thoughts, deep breathing exercises to regulate her nervous system, and mindfulness techniques to stay present.

Goals

Develop a consistent meditation practice.


Reduce stress and anxiety levels.


Improve mental well-being and emotional resilience.


Find a sense of calm and inner peace.

Frustrations

Aggression: Feelings of anger can lead to aggression that may be directed at yourself or at others.


Depression: Over time, frustration and disappointment can contribute to feelings of sadness and depression.

Motivations

Attitudinal


Fear


Competence & Learning


Affiliations & social

Empathy Map

Empathy Map

"Says"

"I struggle with stress and anxiety."


"I want to find ways to calm my mind."


"I need help managing my emotions."


"I'm interested in meditation but don't

know where to start."

"Thinks"

"I wish there was a simple way to

improve my mental well-being."


"I need guidance and support in my

meditation practice."

"Does"

Seeks advice and support from

friends or peers.


Researches meditation techniques and

mental health resources online.


Attempts to meditate but finds it

challenging to maintain focus.

"Feels"

Overwhelmed by daily pressures and

responsibilities.


Anxious about the future and uncertain

about their abilities.


Frustrated with their current inability to

relax and let go.

Overwhelmed by daily pressures and

responsibilities.


Anxious about the future and uncertain about their abilities.


Frustrated with their current inability to relax and let go.

User Journey Map

User Journey Map

Booing an appointment

with therapist

Expectations



To get professional advice


Easy to get an appointment


Therapist Should have good experience


Verified Therapist